PROLIM Powers Sales Process Automation for a Leading Manufacturing Company Using Salesforce

A leading manufacturing company specializes in the production of high-quality aluminum extrusion solutions, serving a wide range of industries from construction to consumer applications. With decades of manufacturing excellence and a strong commitment to innovation, sustainability, and operational efficiency, the company delivers precision-engineered products that meet evolving market demands.

Our client faced several challenges in managing its extensive portfolio of aluminum extrusion products, making product identification, sales execution, and quotation processes complex. They encountered several operational and sales process automation challenges:

• Complex Product Identification – Manual identification of section numbers, material codes, and product configurations increased dependency on internal teams and slowed sales activities.
• Inefficient Opportunity-to-Quote Process – Sales teams spent significant time searching for the right product configurations and preparing quotations, extending the sales cycle.
• Inconsistent Product Master Data – The absence of standardized product creation resulted in duplicate product records and inconsistent product information across systems.
• Disconnected System – Limited integration between product, customer, and opportunity data reduced visibility into customer requirements and sales opportunities.
• Limited Insights and Reporting – The lack of centralized reporting led to inefficient tracking of sales performance, monitoring pipeline health, and analyzing product demand.

To overcome product configuration complexities and streamline sales operations, PROLIM implemented the Salesforce Manufacturing Cloud solution integrated with SAP. The features include:

• Product Search and Configuration

We developed advanced Section Search and FRP Search capabilities, enabling sales teams to quickly identify the right products using configurable search attributes. This reduced manual effort and improved the speed and accuracy of product selection.

• Automated Product Creation

Our team automated the generation of Q-Series, P-Series, Section Numbers, and Material Codes, while implementing controlled product creation with built-in validation rules.

• Connected Sales Operations

Integrated Salesforce Manufacturing Cloud with SAP to synchronize Product functionality. This created a unified view of customers and products to improve data consistency.

• Opportunity-to-Quote Process

The solution connected configured products directly to the quotation process, allowing sales representatives to generate accurate quotes more efficiently. By simplifying the end-to-end sales workflow, we helped reduce manual processing.

• Visibility and Performance Insights

To support data-driven decision-making, PROLIM implemented role-based dashboards, reports, and IVR integration, providing real-time visibility into sales opportunities, pipeline performance, product demand, and customer interactions.

Salesforce Manufacturing Cloud implementation helped with sales process automation, and the client achieved-

• 70% reduction in product identification and configuration effort, enabling sales teams to locate the right products faster.
• 50% improvement in quotation turnaround time, allowing the organization to respond to customer requests quickly.
• 90% reduction in duplicate product records, achieved through standardized product creation and validation controls
• 35% increase in sales productivity, driven by streamlined opportunity management, simplified product configuration, and automated sales workflows.
• Improved master data accuracy and consistency through seamless SAP synchronization
• Enhanced pipeline visibility with centralized dashboards and real-time reporting
• Strengthened collaboration between sales and product teams, enabled data-driven decision-making by providing insights into product demand and sales trends.