The company holds ISO certifications (27001, 27017, and 27018), underscoring its dedication to information security. INKA Entworks’ offerings include SaaS based End-to-End Content Security Workflow (Pallycon), mobile app security SaaS solution(Appsealing), and real-time threat analytics, catering to a diverse range of clients from indie studios to large enterprises.
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- INKA was initially using Freshworks for their sales and B2B marketing processes. However, due to some limitations, the client wanted to shift to the Salesforce sales cloud to streamline their sales engagement and PARDOT (now acquired by Salesforce, called Marketing Cloud Account Engagement) to improve their marketing processes.
- The limitations faced by the client were effectively resolved using Salesforce Sales Cloud and Pardot. Here’s how PROLIM Digital helped:
- Sales Engagement:
The Sales Engagement Console helped improve sales rep productivity and streamline the sales process. It enabled sales professionals to create personalized customer journeys, automate emails, and follow up efficiently. Pop-up notifications on dashboards ensured sales reps stayed on track throughout the customer journey without missing opportunities. - Enhanced Productivity:
The automated sales process reduced time spent on manual tasks, allowing sales reps to focus more on acquiring new clients and improving productivity. - Event Automation:
With Salesforce Sales Cloud, Pardot, and the Sales Engagement Console, sales reps could send automated pre-event and post-event notifications, improving customer engagement. - Streamlined Sales Process:
Salesforce Sales Cloud and Pardot helped streamline the sales lifecycle. The complete journey from prospect to opportunity was consolidated and tracked on a single platform. - Integration with Clearbit and Recotap:
Clearbit automated data entry, while Recotap supported account-based marketing and meeting scheduling with high-value accounts. Since leads generated from these tools were fragmented, PROLIM Digital integrated both platforms with Salesforce to unify all leads within a single ecosystem. - Apollo Integration:
Apollo was used by INKA’s pre-sales team to generate outbound leads. PROLIM Digital integrated Apollo with Salesforce to consolidate and track all prospective account details in one platform. - G-suite Integration:
PROLIM Digital integrated G-suite with Salesforce, enabling synchronization of emails, meetings, and events directly into Salesforce. - Reports and Dashboards:
Using Salesforce Sales Cloud, PROLIM Digital enabled automated reports and dashboards with multilingual support. - Customized Quotations:
INKA had complex quotation templates. PROLIM Digital leveraged Salesforce to simplify and automate quote generation for both sales and marketing teams. - Customized Waterfall Pricing:
Our Salesforce experts custom-built a waterfall pricing structure with multi-currency support, enabling accurate and efficient pricing management.
