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- The client faced major challenges in managing and utilizing its diverse data ecosystem. The client’s sales team struggled with fragmented and disconnected healthcare data across multiple sources. This made it difficult to get claims data to reach the right HCPs (Healthcare Professionals) and HCOs (Healthcare Organizations) effectively. Due to a lack of an integrated data foundation, sales representatives had limited access to accurate, timely, and actionable intelligence, leading to inefficiencies in targeting, slower decision-making, and missed engagement opportunities.
To overcome these challenges, the client needed a unified data platform to support seamless healthcare data integration, advanced analytics capabilities, and optimize commercial strategies.
- PROLIM Digital AI delivered end-to-end healthcare data integration and analytics using Snowflake, enabling unified patient, provider, and engagement insights across multiple systems.
- Symphony Healthcare Data Integration
Integrated Symphony Health’s patient-level claims datasets, including doctor information, patient medical conditions, and hospital records, into Snowflake. Using secure data-sharing mechanisms, continuous synchronization of claims data was established, creating a single source of truth for analytics and downstream systems. - MedPro Integration to Snowflake
Enabled seamless connectivity with MedPro Systems to enrich provider data. Standardization and enrichment rules were applied to unify HCP (Health Care Professional) and HCO (Health Care Organization) information across systems, creating a consistent and accurate provider profile database for the sales team. - HubSpot Integration to Snowflake
Integrated HubSpot CRM with Snowflake to consolidate patient claims and provider data using the Openflow framework. A Patient Journey (PTJ) custom object was created in HubSpot to capture patient touchpoints and mapped across HCPs, HCOs, and claims data. - Event Data Model Consolidation
Developed a harmonized Silver Layer data model in Snowflake, integrating data from Symphony Health, MedPro, and HubSpot. Standardized business entities and relationships were validated to ensure consistency and accuracy. - Analytics and Reporting
Created Tableau dashboards to provide event-based analytics and insights into sales performance and HCP engagement. - Data Governance
Established a robust and compliant Snowflake data environment designed to meet HIPAA and healthcare data privacy requirements. Comprehensive governance policies were implemented, including access control, data encryption, and key management. Defined clear workflows, user roles, and operational processes to ensure strong governance and regulatory compliance.
- PROLIM Digital AI implemented a unified Snowflake-based data platform that helped the client’s sales team gain actionable insights and improve data-driven decision-making. The outcomes included:
- Enhanced Patient Targeting: Achieved a 60% increase in patient data visibility, enabling the sales team to identify and engage the right HCPs and HCOs more effectively, resulting in clearer insights into revenue potential.
- Optimized Sales Performance: Streamlined sales processes and workflows led to a 30% increase in conversion rates, helping teams focus on high-value opportunities.
- Accelerated Decision-Making: Real-time analytics and integrated data sources resulted in a 65% faster conversion cycle, reducing the time from lead identification to engagement.
- Business Expansion: Enabled the client to expand into additional oncology lines and new regions, improving overall market reach and strengthening commercial strategy.
