BAR (Ben Ainslie Racing) Technologies

BAR Technologies uses Siemens Digital Industries Software solutions to create a new class of sport yacht

Princess Yachts aimed to attract new customers with a redesigned entry-level day boat. The goal was to create an exciting and accessible vessel that would appeal to individuals who had not previously considered boating. BAR Technologies, with their expertise in digital modeling and simulation, played a crucial role in developing a technically driven design that combined efficiency, performance, and luxury.